Multan Sultans, one of the most dominant and successful franchises in HBL Pakistan Super League this decade, have announced a strategic partnership with Samaa TV, one of Pakistan’s most influential and widely followed news channels, as their official media partner for the next 12 months. The collaboration will encompass extensive coverage of HBL Pakistan Super League 2025 (11 April – 19 May) as well as other cricketing activities throughout the year.
This partnership will enable Multan Sultans to further strengthen their connection with fans through Samaa TV’s extensive on-screen and digital media reach, providing exclusive content, insights, and behind-the-scenes access for supporters.
Samaa TV’s all-round coverage of HBL Pakistan Super League 2025 will feature in-depth analysis, exclusive post-training and post-match interviews, match previews and reviews, and behind-the-scenes access to Multan Sultans’ preparations, performances and player insights. With a commitment to high-quality journalism and sports storytelling, Samaa TV aims to bring fans closer to the action while strengthening its position as a leading broadcaster for cricket content.
Beyond the marquee league, Samaa TV will also cover Multan Sultans’ second XI side, JDW, in the President’s Trophy Grade-II, ensuring exposure and coverage to the young cricketers as the side aspires to qualify for first-class President’s Trophy Grade-I. Additionally, it will provide extensive coverage of cricketing activities at the Tareen Cricket Academy in Lodhran, reinforcing both organisations’ commitment to nurturing emerging talent and expanding the game’s footprint in Pakistan.
Welcoming the partnership, Multan Sultans owner Ali Tareen said: “We are delighted to welcome Samaa TV as our official media partner for HBL Pakistan Super League and beyond. Samaa TV’s through on-screen and digital media reach and credibility align perfectly with our vision of growing our fan base and keeping our supporters engaged throughout the year. Their commitment to cricket coverage will ensure that Multan Sultans’ journey, both on and off the field, is brought to the fans in an exciting and engaging manner.
“Multan Sultans are built on the values of professionalism and performance, and we are confident that this partnership will be mutually beneficial. Through Samaa TV, we will not only connect with our fans during HBL PSL but also promote our grassroots initiatives, which are instrumental in identifying and nurturing emerging men’s and women’s cricketers for future success.”
Samaa TV President Nadeem Malik also expressed his enthusiasm for the collaboration, stating: “Multan Sultans are one of the most consistent and successful franchises in HBL Pakistan Super League this decade reaching four consecutive finals, and their commitment to excellence aligns seamlessly with Samaa TV’s strategic vision.
“Cricket is a national passion and HBL PSL is one of the most anticipated sporting events in the country. This partnership presents an exciting opportunity for us to elevate our cricket coverage and bring our viewers exclusive access to Multan Sultans’ journey throughout the season and beyond.
“Through this collaboration, we aim to engage a larger audience, deliver unparalleled cricket content and further solidify Samaa TV’s reputation as a go-to source for sports journalism. We look forward to providing fans with exclusive insights, behind-the-scenes stories, and a front-row seat to Multan Sultans’ journey in HBL PSL 2025.”
The Multan Sultans-Samaa TV partnership is a win-win collaboration, leveraging the strengths of both entities. While Multan Sultans gain a powerful platform to engage fans and expand their reach, Samaa TV enhances its cricket coverage, offering in-depth, quality content to its viewers.
Fans can tune in to Samaa TV’s exclusive Multan Sultans coverage throughout HBL Pakistan Super League 2025 and follow the franchise’s latest developments across broadcast, digital, and social media platforms.
For further updates, follow MultanSultans and SamaaTV on social media.
