The Multan Sultans are proud to announce the appointment of Nausherwan Effandi as Chief Advisor, reinforcing the franchise’s commitment to long term strategic growth and global positioning.
A highly respected figure in sports marketing and commercial strategy, Nausherwan brings extensive experience across franchise cricket and international sports. He has previously played a key role in leading commercial initiatives with Peshawar Zalmi and has worked across some of the leading leagues in world cricket, as well as top tier sporting ecosystems including the English Premier League. Known for his expertise in brand building, partnerships, and modern sports marketing, he has been instrumental in shaping high impact commercial and creative strategies across multiple markets.
In his role as Chief Advisor, Nausherwan will work closely with the ownership and executive leadership to help shape the franchise’s strategic direction, unlock new commercial opportunities, and further strengthen its position as a forward thinking and professionally driven organization.
This appointment marks a significant step in the continued evolution of the Multan Sultans. While the team remains focused on delivering strong performances on the field, the addition of Nausherwan reflects the franchise’s commitment to building a robust off field structure, spanning commercial growth, brand positioning, and high performance operations, that supports sustained success.
In their own words
Nausherwan Effandi, Chief Advisor, Multan Sultans:
“I’m really excited to be joining the Multan Sultans at such a pivotal moment. What stood out to me was the clarity in restoring the franchise’s identity and the ambition to build something meaningful, even under time pressure. When I met Gohar, it became clear that his vision goes beyond just playing ‘total cricket’ on the field; there’s a similarly progressive and aggressive approach to how the franchise is being built off it. That alignment made this an easy decision for me. It’s a bold challenge, and I’m looking forward to contributing to a strong comeback and helping shape a modern, forward thinking franchise.”
Gohar Shah, CEO, Multan Sultans
“Bringing Nausherwan on board is a massive statement of intent for the Multan Sultans. To truly embody our ‘total cricket’ philosophy, we need to be just as ruthless, innovative, and elite off the pitch as we are on it. Nausherwan’s pedigree in global sports marketing and his experience with top tier international leagues make him the perfect architect for our commercial vision. We are building a global sporting brand, and his expertise will be absolutely invaluable as we elevate the Multan Sultans ecosystem to unprecedented heights.”
The Multan Sultans are a premier franchise cricket team representing the city of Multan in the Pakistan Super League (PSL). Known for their passionate fan base and commitment to excellence, the Sultans continue to strive for success on both the domestic and international stage, building a culture centered around the philosophy of “total cricket.”
