They Are “Back on the Back”: Multan Sultans and Fatima Fertilizer Renew Longstanding Partnership
The Multan Sultans are incredibly proud to announce the renewal of their premier partnership with Fatima Fertiliser ahead of the upcoming HBL Pakistan Super League (HBL PSL) season. In a move that will thrill the franchise’s loyal fan base, the iconic Fatima Fertiliser logo is officially “back on the back” of the Multan Sultans’ playing jerseys. This renewal celebrates a deep, enduring relationship between two entities that share a profound connection to South Punjab. Fatima Fertiliser has been a foundational pillar of support for the Sultans over the years. Their unwavering commitment to the region’s agricultural and economic development perfectly mirrors the franchise’s dedication to uplifting local sporting talent. Having Fatima Fertiliser return to their traditional spot on the team kit is not just a commercial agreement; it is the continuation of a historic legacy. In their own words Rabel Sadozai, Director Marketing & Sales, Fatima Fertilizer “Cricket reflects the spirit of hard work and growth that we value deeply. We are proud to continue our partnership with Multan Sultans as Title Sponsor, marking our eighth year together and reinforcing a relationship built on trust and shared vision. With one of our plants located in Multan, this partnership holds special significance for us and further strengthens our connection with Multan Sultans. This long-standing association reflects strong trust and shared vision. More than sponsorship, it is our commitment to millions of cricket fans across Pakistan, standing with them in every moment of the game.” Gohar Shah, CEO, Multan Sultans “Fatima Fertiliser is woven into the very fabric of the Multan Sultans. They have been with us through thick and thin, and to have them ‘back on the back of our kits feels like a true homecoming. You cannot build a sporting dynasty without loyal, visionary partners, and Fatima Fertiliser understands the elite, ‘total cricket’ culture we are building here because they operate with that exact same standard of excellence. We are thrilled to continue this journey together.” About Multan Sultans The Multan Sultans are a premier franchise cricket team representing the city of Multan in the HBL Pakistan Super League (HBL PSL). Known for their passionate fan base and commitment to excellence, the Sultans consistently strive for glory on the domestic and international stage, building an elite culture centered around the philosophy of “total cricket.”
Multan Sultans and Moiz Steel Forge Iron-Clad Partnership for the HBL PSL
The Multan Sultans are proud to announce a robust new partnership with Moiz Steel, one of Pakistan’s leading steel manufacturers, for the highly anticipated HBL PSL season. This strategic alliance unites two organizations renowned for their strength, resilience, and commitment to building a formidable future for the nation. Just as Moiz Steel provides the structural backbone for major developments across Pakistan, this partnership will help fortify the Multan Sultans’ off-field commercial foundation. The collaboration highlights a shared ethos: a dedication to unwavering quality, raw power, and an unbreakable drive to succeed at the highest level of the HBL PSL. In their own words Nauman Ahmed Khan, MD, Moiz Steel “At Moiz Steel, we believe in building strong, unbreakable foundations—whether that is in theinfrastructure of Pakistan or in the platforms that empower our youth. Partnering with the Multan Sultans for the upcoming HBL PSL season is a natural fit for us. The franchise embodies the exact resilience, structural strength, and fighting spirit that we value as a company. We are absolutely thrilled to stand alongside the Sultans and support them in their quest for the trophy.” Gohar Shah, CEO, Multan Sultans “To execute our relentless brand of ‘total cricket’, you need a squad with absolute steel and unbreakable resolve. Bringing Moiz Steel on board as a commercial partner makes perfect sense for the Multan Sultans. They are an industry leader built on durability and power—exactly the kind of traits we demand from our players every time they step onto the pitch. This is a truly powerful partnership, and we are excited to represent their brand on the biggest stage of the HBL PSL.” About Multan Sultans The Multan Sultans are a premier franchise cricket team representing the city of Multan in the Pakistan Super League (HBL PSL). Known for their passionate fan base and commitment to excellence, the Sultans consistently strive for glory on the domestic and international stage, building an elite culture centered around the philosophy of “total cricket.”
Multan Sultans and LAAM Announce Long-Term Retail and E-Commerce Partnership toGlobalize Fan Merchandise
The Multan Sultans are thrilled to announce a comprehensive, long-term retail and online store partnership with LAAM, Pakistan’s premier fashion discovery platform and e-commerce marketplace. This strategic alliance is set to revolutionize how fans interact with and purchase official Multan Sultans merchandise, ensuring a seamless, world-class shopping experience. By teaming up with LAAM – a platform renowned for its cutting-edge e-commerce infrastructure, massive nationwide reach, and international shipping capabilities – the Multan Sultans are making their official apparel and team gear more accessible than ever before. Whether fans are in the heart of South Punjab, across Pakistan, or part of the global diaspora, this partnership guarantees that high-quality Sultans merchandise is just a click away, delivered straight to their doorsteps. In their own words Arif Iqbal, CEO, LAAM “At LAAM, our focus has always been to build a seamless and globally accessible e-commerce ecosystem for Pakistani brands. Partnering with Multan Sultans marks a significant step in extending that vision into the world of sport. Cricket holds a unique cultural significance in Pakistan, and through this collaboration, we are enabling fans across the country and the global diaspora to access official Multan Sultans merchandise effortlessly through our platform. This partnership is about scale, accessibility and bringing fans closer to the teams they support.” Gohar Shah, CEO, Multan Sultans “To be a truly global sports brand, our fans need reliable, seamless access to our merchandise no matter where they are in the world. LAAM is the undisputed leader in Pakistan’s fashion and e-commerce space, making them the absolute perfect partner for this long-term vision. We want the Multan Sultans colors to be worn with pride everywhere, and by leveraging LAAM’s unparalleled digital retail infrastructure, we are ensuring that our off-field fan experience matches the elite, ‘total cricket’ standards we set on the pitch.” About Multan Sultans The Multan Sultans are a premier franchise cricket team representing the city of Multan in the HBL Pakistan Super League (PSL). Known for their passionate fan base and commitment to excellence, the Sultans consistently strive for glory on the domestic and international stage, building an elite culture centered around the philosophy of “total cricket.”
Multan Sultans and Engro Corporation Forge Strategic Multi-Year Partnership
The Multan Sultans are delighted to announce a formal, multi-year partnership with Engro Corporation ahead of the upcoming HBL Pakistan Super League (PSL) seasons. This landmark collaboration unites two highly driven organizations with a shared vision of nurturing talent, uplifting local communities, and fostering national pride. As an organization that has always believed in building Pakistan by investing in its people, Engro sees a natural alignment with the Multan Sultans’ roots in South Punjab and their commitment to nurturing emerging talent. This partnership allows Engro to continue extending its mission of human development into the realm of sports – where discipline, opportunity, and aspiration come together. Together, both organizations aim to create pathways for young Pakistanis to dream bigger, strive harder, and represent their communities with pride. In their own words Ahsan Zafar Syed, President & CEO, Engro Corporation “Engro has always been honoured to invest in platforms that nurture talent, uplift communities, and build national spirit. We believe deeply in the power of sport to shape teamwork, leadership, and resilience – qualities that mirror the values we advocate within Engro. The Multan Sultans’ strong roots in South Punjab and commitment to emerging talent align naturally with this mission, and we see this partnership as a great opportunity to inspire young Pakistanis and help shape the next generation of champions.” Gohar Shah, CEO, Multan Sultans “We are absolutely thrilled to welcome Engro Corporation to the Multan Sultans family. To partner with an organization that shares our profound commitment to community development and youth empowerment in South Punjab is a monumental step forward for our franchise. Engro’s support perfectly complements our ‘total cricket’ philosophy and will significantly amplify our ongoing efforts to unearth and showcase the very best local talent.” About Multan Sultans The Multan Sultans are a premier franchise cricket team representing the city of Multan in the Pakistan Super League (PSL). Known for their passionate fan base and commitment to excellence, the Sultans consistently strive for glory on the domestic and international stage, building an elite culture centered around the philosophy of “total cricket.”
Multan Sultans and Dunya Media Group Announce Landmark Media Partnership FeaturingExclusive Behind The Scenes Docuseries
The Multan Sultans are thrilled to announce a groundbreaking media partnership with Dunya Media Group, one of Pakistan’s largest and most respected media networks. This collaboration aims to redefine sports broadcasting in the country by bringing the passion, intensity, and inner workings of the franchise directly to millions of fans. As a central pillar of this partnership, Dunya Media Group will produce and air an exclusive, unprecedented behind the scenes docuseries following the Multan Sultans throughout their HBL Pakistan Super League (PSL) campaign. This highly anticipated series will pull back the curtain on the high stakes world of franchise cricket. It will offer viewers raw, unfiltered access to the dressing room, high pressure tactical meetings, rigorous training sessions, and the personal journeys of the players as they execute the team’s “total cricket” philosophy. In their own words Hamza Amer, CEO, Dunya Media Group “At Dunya Media Group, we deeply believe in the power of compelling storytelling. Cricket is the heartbeat of Pakistan, and the Multan Sultans are building something truly special. We are incredibly excited to partner with them to bring fans closer to the action than ever before. This exclusive docuseries will capture the raw emotion, the elite preparation, and the untold stories of a world class franchise chasing glory. It is sports entertainment at its finest.” Gohar Shah, CEO, Multan Sultans “To build a truly global and transparent sporting brand, you have to invite the fans in. Partnering with a media powerhouse like Dunya Media Group allows us to do exactly that. We are doing things differently here at Multan Sultans, and this docuseries will showcase the relentless hard work, the elite mentality, and the relentless ‘total cricket’ culture we are building behind closed doors. Hamza Amer and his team share our vision for innovation, and we are incredibly proud to have them broadcasting our journey to the world.” The Multan Sultans are a premier franchise cricket team representing the city of Multan in the HBL Pakistan Super League (PSL). Known for their passionate fan base and commitment to excellence, the Sultans consistently strive for glory on the domestic and international stage, building an elite culture centered around the philosophy of “total cricket.”
Multan Sultans Appoint Yasir Arafat as Director of Cricket to Spearhead Long-Term Vision
The Multan Sultans are proud to announce the appointment of former Pakistan international and highly respected coach Yasir Arafat as the franchise’s new Director of Cricket. Arafat will officially assume his new role at the conclusion of the current Pakistan Super League (PSL) season, marking the beginning of a comprehensive, long-term strategic era for the team. This appointment signals a major structural evolution for the Multan Sultans. While the current squad remains fully focused on securing glory in the ongoing campaign, the franchise’s management is simultaneously laying the groundwork for sustained dominance. Arafat’s vast experience across global T20 leagues, county cricket, and international setups makes him the ideal architect to build a robust talent pipeline, oversee coaching development, and seamlessly integrate the franchise’s “total cricket” philosophy from the grassroots level up to the first team. In their own words Yasir Arafat, Incoming Director of Cricket, Multan Sultans “I am incredibly honored to be appointed as the Director of Cricket for the Multan Sultans. This franchise has always stood out for its commitment to elite standards and its deep connection to the people of South Punjab. While I will officially take charge after the current season, my focus is entirely on the long-term project. We are going to implement a comprehensive blueprint that not only ensures we compete for championships year after year, but also solidifies our reputation as the premier destination for developing world-class cricketing talent.” Gohar Shah, CEO, Multan Sultans “To build a true dynasty in franchise cricket, you cannot simply operate from season to season; you need a visionary roadmap that looks years into the future. Yasir Arafat brings exactly that level of foresight and elite cricketing pedigree. He understands the modern game inside out, and his longterm plan perfectly aligns with our ambition to create a self-sustaining culture of excellence. Bringing him in as Director of Cricket ensures that the future of Multan Sultans is in the hands of one of the sharpest minds in the sport.” The Multan Sultans are a premier franchise cricket team representing the city of Multan in the PakistanSuper League (PSL). Known for their passionate fan base and commitment to excellence, the Sultansconsistently strive for glory on the domestic and international stage, building an elite culture centeredaround the philosophy of “total cricket.”
Multan Sultans and Nayyer Industries Announce Strategic Partnership for the Upcoming HBL PSL Season
The Multan Sultans are proud to announce a new strategic partnership with Nayyer Industries ahead of the highly anticipated HBL Pakistan Super League (PSL) season. This exciting collaboration brings together a premier sporting franchise and a highly respected industrial leader, both driven by a shared commitment to quality, resilience, and excellence. As the Multan Sultans continue to build a powerhouse brand on and off the pitch, aligning with established and reputable organizations like Nayyer Industries reflects the franchise’s commercial ambition. The partnership is a testament to the growing appeal of the Sultans’ dynamic brand and their deep connection to the people of South Punjab and beyond. In their own words Chaudhry Omer Hussain, Nayyer Industries “We are absolutely delighted to partner with the Multan Sultans for the upcoming HBL PSL season. The Sultans represent passion, hard work, and the true spirit of South Punjab – values that resonate deeply with us at Nayyer Industries. We have always believed in supporting platforms that bring people together and promote a positive image of Pakistan. We look forward to a highly successful campaign and are cheering for the team to bring the trophy home.” Gohar Shah, CEO, Multan Sultans “Bringing a prestigious organization like Nayyer Industries on board is another fantastic milestone for the Multan Sultans. To execute our vision of ‘total cricket’ and build a truly global franchise, we need strong, ambitious partners who share our elite mindset. Chtaudhry Omer Hussain and his team at Nayyer Industries understand what it takes to build a legacy of excellence. We are thrilled to have their support and look forward to a highly rewarding partnership that benefits both our brands and our passionate fans.” The Multan Sultans are a premier franchise cricket team representing the city of Multan in the HBL Pakistan Super League (PSL). Known for their passionate fan base and commitment to excellence, the Sultans consistently strive for glory on the domestic and international stage, building an elite culture centered around the philosophy of “total cricket.”
Multan Sultans Appoint Nausherwan Effandi as Chief Advisor to Strengthen Strategic Vision
The Multan Sultans are proud to announce the appointment of Nausherwan Effandi as Chief Advisor, reinforcing the franchise’s commitment to long term strategic growth and global positioning. A highly respected figure in sports marketing and commercial strategy, Nausherwan brings extensive experience across franchise cricket and international sports. He has previously played a key role in leading commercial initiatives with Peshawar Zalmi and has worked across some of the leading leagues in world cricket, as well as top tier sporting ecosystems including the English Premier League. Known for his expertise in brand building, partnerships, and modern sports marketing, he has been instrumental in shaping high impact commercial and creative strategies across multiple markets. In his role as Chief Advisor, Nausherwan will work closely with the ownership and executive leadership to help shape the franchise’s strategic direction, unlock new commercial opportunities, and further strengthen its position as a forward thinking and professionally driven organization. This appointment marks a significant step in the continued evolution of the Multan Sultans. While the team remains focused on delivering strong performances on the field, the addition of Nausherwan reflects the franchise’s commitment to building a robust off field structure, spanning commercial growth, brand positioning, and high performance operations, that supports sustained success. In their own words Nausherwan Effandi, Chief Advisor, Multan Sultans: “I’m really excited to be joining the Multan Sultans at such a pivotal moment. What stood out to me was the clarity in restoring the franchise’s identity and the ambition to build something meaningful, even under time pressure. When I met Gohar, it became clear that his vision goes beyond just playing ‘total cricket’ on the field; there’s a similarly progressive and aggressive approach to how the franchise is being built off it. That alignment made this an easy decision for me. It’s a bold challenge, and I’m looking forward to contributing to a strong comeback and helping shape a modern, forward thinking franchise.” Gohar Shah, CEO, Multan Sultans “Bringing Nausherwan on board is a massive statement of intent for the Multan Sultans. To truly embody our ‘total cricket’ philosophy, we need to be just as ruthless, innovative, and elite off the pitch as we are on it. Nausherwan’s pedigree in global sports marketing and his experience with top tier international leagues make him the perfect architect for our commercial vision. We are building a global sporting brand, and his expertise will be absolutely invaluable as we elevate the Multan Sultans ecosystem to unprecedented heights.” The Multan Sultans are a premier franchise cricket team representing the city of Multan in the Pakistan Super League (PSL). Known for their passionate fan base and commitment to excellence, the Sultans continue to strive for success on both the domestic and international stage, building a culture centered around the philosophy of “total cricket.”
Multan Sultans and Jazz Announce Dynamic Partnership for Upcoming PSL Season
The Multan Sultans are thrilled to announce a brand new partnership with Jazz, Pakistan’s leading digitaloperator and telecommunications company, for the upcoming Pakistan Super League (PSL) season. Thisexciting collaboration brings together two of the country’s most dynamic brands, united by a shared passion for excellence, innovation, and connecting with the heartbeat of the nation.As the Sultans continue to champion the immense talent of South Punjab and play their signature brandof high-intensity “total cricket,” Jazz steps in as a key partner to help amplify this journey. The partnershipaims to leverage Jazz’s unparalleled nationwide connectivity to bring the thrilling PSL experience evencloser to the Sultans’ passionate fan base, both in stadiums and on screens across the country. In their own words Kazim Mujtaba, President, Jazz GSM “Cricket is the heartbeat of Pakistan, and at Jazz, we are committed to making that experiencemore immersive than ever. Through our partnership with Multan Sultans, we’re leveraging our digitalecosystem to ensure every fan stays connected to the game they love. This isn’t just about sports; it’sabout delivering on our promise of a digitally empowered ‘Better Life for All.’ Gohar Shah, CEO, Multan Sultans “We are incredibly proud to welcome Jazz to the Multan Sultans family. To partner with the nation’spremier telecommunications network is a massive testament to the brand we are building herein Multan. Their commitment to innovation and seamless connectivity perfectly mirrors the elitestandards we set for ourselves on the pitch. This current collaboration is just the beginning; we viewthis as the first crucial step toward what we firmly envision becoming a groundbreaking, exclusivepartnership in the near future that will redefine sports sponsorships in Pakistan.” About Multan Sultans The Multan Sultans are a premier franchise cricket team representing the city of Multan in the PakistanSuper League (PSL). Known for their passionate fan base and commitment to excellence, the Sultansconsistently strive for glory on the domestic and international stage, building an elite culture centeredaround the philosophy of “total cricket.”
Multan Sultans Appoint Ashton Turner as New Captain
Multan Sultans are thrilled to announce the appointment of Australian international Ashton Turner as the franchise’s new captain for the upcoming season of the Pakistan Super League (PSL). Turner brings a wealth of leadership experience and a proven track record of championship success to the Sultans’ camp. A Global T20 Veteran Turner arrives in Multan with a formidable T20 resume. A seasoned campaigner in the shortest format, he has showcased his explosive middle-order batting and tactical acumen in franchise leagues across the globe. From the Big Bash League (BBL) to The Hundred, Turner’s vast international experience makes him perfectly equipped to navigate the high pressure environment of the PSL. A Proven Winner and Leader Beyond his individual statistics, Turner brings an undeniable winning mentality to the Sultans. He has forged a reputation as one of the most successful leaders in franchise cricket, most notably captaining the Perth Scorchers to multiple BBL titles. His ability to galvanize a squad, make astute tactical decisions under pressure, and foster a championship winning culture makes him an invaluable addition to the Multan setup. He knows what it takes to win trophies, both as an impact player and as a visionary captain. In their own words Ashton Turner, Captain, Multan Sultans “I’m honored to captain Multan Sultans in the PSL this season. Leading such a talented group and representing the passionate fans of Multan is something I’m very proud of. I’m excited for the challenge ahead and look forward to giving our supporters a season to be proud of.” Gohar Shah, CEO, Multan Sultans “Our ultimate goal is to instill a truly elite, winning mentality within the Multan Sultans dressing room. If you look at the Perth Scorchers, they play a very high-intensity, ruthless brand of cricket that consistently wins championships. Ashton has been the driving force behind that success. He is a fantastic leader with a brilliant cricketing mind, and he is the exact person we need to pioneer our ‘total cricket’ brand and take this franchise forward.” About Multan Sultans. Multan Sultans are a premier franchise cricket team representing the city of Multan in the Pakistan Super League (PSL). Known for their passionate fan base and commitment to excellence, the Sultans consistently strive for glory on the domestic and international stage.
