Multan Sultans and LAAM Announce Long-Term Retail and E-Commerce Partnership toGlobalize Fan Merchandise

The Multan Sultans are thrilled to announce a comprehensive, long-term retail and online store partnership with LAAM, Pakistan’s premier fashion discovery platform and e-commerce marketplace. This strategic alliance is set to revolutionize how fans interact with and purchase official Multan Sultans merchandise, ensuring a seamless, world-class shopping experience.

By teaming up with LAAM – a platform renowned for its cutting-edge e-commerce infrastructure, massive nationwide reach, and international shipping capabilities – the Multan Sultans are making their official apparel and team gear more accessible than ever before. Whether fans are in the heart of South Punjab, across Pakistan, or part of the global diaspora, this partnership guarantees that high-quality Sultans merchandise is just a click away, delivered straight to their doorsteps.

In their own words

Arif Iqbal, CEO, LAAM

“At LAAM, our focus has always been to build a seamless and globally accessible e-commerce ecosystem for Pakistani brands. Partnering with Multan Sultans marks a significant step in extending that vision into the world of sport. Cricket holds a unique cultural significance in Pakistan, and through this collaboration, we are enabling fans across the country and the global diaspora to access official Multan Sultans merchandise effortlessly through our platform. This partnership is about scale, accessibility and bringing fans closer to the teams they support.”

Gohar Shah, CEO, Multan Sultans

“To be a truly global sports brand, our fans need reliable, seamless access to our merchandise no matter where they are in the world. LAAM is the undisputed leader in Pakistan’s fashion and e-commerce space, making them the absolute perfect partner for this long-term vision. We want the Multan Sultans colors to be worn with pride everywhere, and by leveraging LAAM’s unparalleled digital retail infrastructure, we are ensuring that our off-field fan experience matches the elite, ‘total cricket’ standards we set on the pitch.”

About Multan Sultans

The Multan Sultans are a premier franchise cricket team representing the city of Multan in the HBL Pakistan Super League (PSL). Known for their passionate fan base and commitment to excellence, the Sultans consistently strive for glory on the domestic and international stage, building an elite culture centered around the philosophy of “total cricket.”